New Balance & GANNI Reprise Iconic Sneakers

GANNI is helping reimagine the New Balance 1906R and the RC30 sneakers.

No brand can marry performance technology with high fashion like New Balance. That is why the partnership between the Boston-based brand and the Danish affordable luxury brand GANNI feels so natural.

On Thursday, GANNI revealed its second highly anticipated collaboration with New Balance on the Copenhagen Fashion Week SS24 runway. The two brands are refreshing the iconic New Balance 1906R and the RC30 sneaker for a limited run of three unique styles.

GANNI and New Balance celebrated rejoining forces for the collaboration by hosting an iconic fashion week closing party together at Apollo Bar, where an array of GANNI friends, including Copenhagen’s finest, Adidadi and Are We On Air Arman Naféei, played tunes that got guests dancing on tables.

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A detailed look at the New Balance 1906R / New Balance

Featuring a riff on the techy 2000s running styles, the iconic GANNI x New Balance NB 1906R drops in Egret and an optimistic Blazing Yellow colorways. The shoes launch at 1:00 p.m. Eastern Standard Time on Wednesday, August 16. 

Fans all over the world will be able to purchase the shoes via GANNI.com and NewBalance.com in select GANNI and New Balance stores. The GANNI x New Balance 1906R will have a suggested retail pricing of $170 in adult sizes.

“We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!” - Ditte Reffstrup, Creative Director, GANNI

The collaboration between GANNI and New Balance is a testament to the shared commitment to creativity, responsibility, and a passion for pushing boundaries. Building on the success of their first collaboration, the new collection promises to capture the essence of both brands while introducing fresh, captivating designs that resonate with fashion-forward individuals.

Details

A detailed look at the New Balance 1906R / New Balance

The energy of this campaign has been illustrated by Brooklyn-based and New York Times cartoonist Suerynn Lee. Lee drew up playful scenarios featuring fun cameos from GANNI creative director Ditte Reffstrup, New Balance ambassador, and tennis superstar Coco Gauff, reimagining classics and playing on everyday athletics. The campaign can be spotted on billboards in key cities across Copenhagen, London, and New York.

"At New Balance, our teams couldn’t be more excited to be working on another project with GANNI; our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to get a taste of this next iteration!" - Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance

Lastly, the GANNI x New Balance collaboration colorway of the classic RC30 Trackster will only be available exclusively to GANNI stores and its website. It is reinterpreted in bumblebee black and yellow and features the classic ripple sole. Each pair invites you to race toward the future. 

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