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UC Officially Announces Nike/Jordan Brand Deal With BSN Sports

Cincinnati is switching away from Under Armour starting this year.

Russ Heltman

UC Officially Announces Nike/Jordan Brand Deal With BSN Sports
UC Officially Announces Nike/Jordan Brand Deal With BSN Sports /
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CINCINNATI — UC officially confirmed a new deal with BSN Sports to outfit the athletic programs with Nike and Jordan Brand apparel.

The deal begins the day UC enters the Big 12: July 1, 2023. The deal is with BSN Sports and not directly with Nike/Jordan as of this writing.

"The partnership will make BSN SPORTS the Bearcats’ exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in Jordan Brand and Nike," A press release stated. "This deal places the Bearcats in the iconic brands as they launch into the Big 12 Conference beginning with the 2023-24 season."

Cincinnati has been wearing Under Armour for nearly 10 years, but that run comes to a close with this new partnership.

“This is a monumental moment for our more than 450 student-athletes and our entire athletic department. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer,” Director of Athletics John Cunningham said in the release. 

“To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. I can’t wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again.”

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Russ Heltman
RUSS HELTMAN

Russ Heltman is a contributor for AllBearcats and AllBengals. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. Russ can be found on Twitter: @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.

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