ACC Commissioner Jim Phillips discusses bridging the revenue gap with the SEC, Big Ten

Phillips kicked off the 2023 ACC media days today

Author:
Jackson Caudell
Publish date:
Jul 25, 2023 11:38 AM EDT

In this story:

The 2023 ACC media days kicked off this morning and the first speaker at the podium was the commissioner of the conference, Jim Phillips.

One of the questions Phillips received this morning was about the current revenue gap between the ACC and the SEC, Big Ten. The revenue gap that is expected to grow due to the new TV deals for the Big Ten and SEC is one of the biggest questions that the ACC is going to face in the immediate and long-term future of the conference.

Phillips was asked about the growing revenue gap and how he keeps schools like Clemson and Florida State committed.

Here is what Phillips had to say (Courtesy of the ACC):

"I think that's the right approach to make it. Instead of trying to get a number, trying to bridge it as far as you can. How you get it done? You work collaboratively. That's what we've done. Those two institutions have been terrific to work with. I mean, they have great leadership. Rick McCullough is a wonderful guy. Jim Clements is a wonderful guy. They love sports and their institutions, and I know they also love the ACC and are trying to figure a way through. But it's all of our schools, right? All of our schools are incentivized to make sure that we have as healthy of a financial portfolio as we possibly can. After the spring, if we wouldn't have had any discussions or we wouldn't have come out with a success incentive initiative program, I may have felt differently, but the regularity of which the board is meeting now and the regularity of our ADs meeting, et cetera, and how good ESPN has been, they understand the volatility that there is, but they also are looking to grow financially based on some of their recent events.

So you have a lot of mutually beneficial outcomes in this thing, so staying together, working collaboratively, working strategically, and we have some other things that we're working on I can't address with this group right now, that are pretty exciting to try to address that revenue gap."

Jim Phillips spoke at the opening of the 2023 ACC Media Days
Jim Dedmon-USA TODAY Sports

The ACC is locked into its current media rights deal with ESPN until 2036.

The ACC will launch a “success incentive initiative” starting in the 2024-25 academic year that will distribute additional league payouts to schools based on teams’ performances in revenue-generating postseason play.

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