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Tom Brady's BRADY Brand Signs Michigan Athletes

Quarterback J.J. McCarthy among Wolverines promoting new apparel collection.

The most famous alum in University of Michigan sports history is returning to his Ann Arbor roots to expand his apparel company. Seven-time Super Bowl champion Tom Brady - who launched BRADY Brand in 2021 - has partnered with school retailer M Den on a Wolverine collection, promoted by a roster of big name current student-athletes.

Quarterback J.J. McCarthy - of the #2 ranked and undefeated Wolverine football team - leads a group of BRADY Brand athletes on campus, including:

Sierra Brooks, Gymnastics

Junior Colson, Football

Colston Loveland, Football

Rutger McGroarty, Hockey

Tarris Reed Jr., Basketball

The collection - available now - includes shirts, sweatshirts, pants, hats and an exclusive Brady 10 jersey shirt and "GOATS U" hoodie.

The Heisman Trophy candidate McCarthy - in an Instagram video from BRADY Brand - describes what Tom Brady stands for and what greatness means to him.

"What greatness means to me is being the absolute best version of yourself so you can inspire others to be the best version of themself. If everyone strives to be the best they can be, the world is going to be a better place. That’s greatness to me.”

BRADY brand first activated with NIL in 2021 when it signed then-Michigan quarterback Cade McNamara, Shedeur Sanders while at Jackson State and current Steelers star wide receiver George Pickens when he was at Georgia, among others.

McCarthy and the Wolverines face their first big test of the season on Saturday when they visit #9 Penn State at noon ET on FOX.