Report: New Big 12 Media Rights Deal Possible 'in Matter of Weeks'

Commissioner Brett Yormark is forging a fresh image for the league.

CINCINNATI — A new Big 12 media rights deal could get hammered out long before UC officially enters the league. 

According to CBS Sports, The league is "aggressively pursuing a new deal" and could have a new one "in a matter of weeks."

"The league has been aggressively pursuing a new deal ahead of the conference's formal negotiating window in 2024," Dennis Dodd wrote. "The Big 12's current contract with ESPN and Fox expires after the 2024-25 academic year. While a new deal this far ahead of the expiration of the current contract is not assured, it could position the Big 12 ahead of the Pac-12 in terms of securing more lucrative broadcast windows. The Pac-12 is currently on the open market for a new contract as its current deal expires in 2024."

While a deal isn't guaranteed, Big 12 commissioner Brett Yormark is confident each school will get more than the current $43 million yearly allocation. All of this despite losing Texas and Oklahoma to the SEC, with the value of live sports having a lot to do with it.

"There is nothing more valuable than live sports right now. Generally speaking, there is a huge appetite for what we sell. That in itself gets us to a higher place," Yormark said.

The innovative leader is ready to pull out all the stops to push this league forward.

"I don't believe in flat," Yormark said about Big 12 growth in all areas. "We've got to go up. We've made a very compelling case. We're also selling a future vision. If you buy into my vision of where we're going to take this conference, how we nationalize, how we build our brands -- in partnership -- then you'll hopefully get to a point where you rationalize the number that I need in order to do this deal."

Make sure you bookmark All Bearcats for the latest news, exclusive interviews, film breakdowns and so much more.

You May Also Like:

Watch: UC's Jowon Briggs on His Bye Week Routine, His Strong 2022 Showing, Technique Tweaks

Watch: UC DL Coach Walt Stewart on Being Back at UC, Syncing the Front Seven, and More

The Athletic Names Multiple Bearcats to Midseason All-American Lists

Four-Star 2024 PG Labaron Philon Names UC in Top-Eight Schools

Ten Thoughts on the UC Men's Basketball Non-Conference Schedule

Luke Fickell: Bye Week Came at 'Pretty Good Time'

Ahmad 'Sauce' Gardner Posting Historic Numbers Early Into NFL Career

UC Moves to No. 19 in AP Poll, Stays at No. 21 in Coaches Poll

Watch: Ahmad 'Sauce' Gardner Rocks Packers' Cheesehead Following Win

Three-Star Edge Rusher Brian 'Mook' Simms III Commits to UC

UC Football Hangs Onto Top-25 Status in Latest Recruiting Rankings

Report: UC to Face Bob Huggins, West Virginia Multiple Times Per Season in Big 12

UC Football First-Half Grades

AAC Coaches Project UC as Top-Three Team; David Dejulius Named Preseason All-AAC

UC Football First-Half Turning Points

Ivan Pace Jr. PFF's Highest Graded Player at Season Midpoint

Recruiting Roundup: UC Football Offers Four-Star Teammates

Four-Star Guard Jizzle James Commits to UC

Four-Star Center Arrinten Page Places UC in Top-Four Schools

Bearcats Q&A: UC Guard Chase Kirkwood

Watch: UC AD John Cunningham Gives Tour of New Football Locker Rooms, Discusses Project In-Depth

-----

Be sure to keep it locked on All Bearcats all the time!

Follow All Bearcats on Twitter: @AllBearcats

Like All Bearcats on FaceBook: All Bearcats

Follow All Bearcats on Instagram: @BearcatsTalk