Report: ACC To Launch "Success Incentive Initiative" Starting In 2024-2025

The ACC revenue sharing has been a hot topic around college sports

The ACC has been in the news lately in college athletics and one of the topics that has been a point of conversation is the revenue distribution and if the ACC will go to a different model in the future. Today, the ACC announced that there will be changes starting in 2024-2025. 

According to Nicole Auerbach at The Athletic, "The ACC will launch a “success incentive initiative” starting in the 2024-25 academic year that will distribute additional league payouts to schools based on teams’ performances in revenue-generating postseason play, the ACC Board of Directors announced Wednesday." 

How might the new revenue distribution affect Georgia Tech? / Brett Davis-USA TODAY Sports

Here are some other key points from Auerbach's article that she shared:

"Unequal revenue sharing has been a hot topic around the conference since earlier this year, when administrators at Florida State, Miami, Clemson and North Carolina expressed grievances over the ACC’s revenue gap to the SEC and Big Ten. League and school officials expressed unity on the issue after discussion at ACC spring meetings in Amelia Island, Fla., last week."

Details of how the incentives will be determined were not released but “will be solidified in the coming months,” the ACC said.

“The ACC Board of Directors continues to be committed to exploring all potential opportunities that will result in additional revenues and resources for the conference,” said Duke president Vincent E. Price, who chairs the ACC Board of Directors. “Today’s decision provides a path to reward athletic success while also distributing additional revenue to the full membership.”

So how might this affect Georgia Tech in the future? 

If the ACC is going to be giving more revenue to teams based on their postseason (College Football Playoff and NCAA Tournament) achievements, it could put more pressure on programs to spend more and try to raise their level of play in either football or basketball so that they can earn more revenue by making the postseason. That is not to say that is going to be the case for every program, but it clearly gives you an incentive to not just collect a check and not try to compete at the higher levels of either sport. Still, this feels like more of a short-term solution for a conference whose future is very much in doubt. 

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